HOW TO WRITE A MISSION STATEMENT FOR YOUR BUSINESS
When you first set out on your entrepreneurial journey I'm sure like most of us your family and friends might have looked at you with a slight side-eye and said "you want to do what?"
You had this awesome elevator pitch ready to go because you anticipated this question and have practiced a ton in the mirror for this exact moment and then they hit you with the WHY. "Why do you want to do that"?
Cue your mission statement - this is exactly why I want to go over how to write a mission statement so the next time Aunt Suzy questions your entrepreneurial decisions you're prepared. I got you!
Your mission statement is your why, it's the whole purpose of your business, knowing this is going to help you intentionally connect with your audience.
I want to help you discover your secret-sauce, aka all the juicy information you need to write a clear mission statement.
3 important questions to ask yourself when you are questioning how to write a clear mission statement for your service-based business.
What do you do for your clients?
As a service-based business we help our clients solve a problem and your audience wants to know that you are aware of their problem, it adds a sense of understanding and relatability that our clients crave. We need to be able to communicate what it is that we do for the.
How do you get your clients from point A to point B?
Being aware of their problems is the start to writing a clear mission statement but you're also going to want to be clear on how it is that you get them to their final destination? We are selling the destination, not the plane 😉.
Why do you do what you do?
Intentionally building your brand values is a big part of the why behind your brand. You want to make sure that your mission is in alignment with your values when you are trying to figure out how to write a clear mission statement.
Taking the time to sit down and write out the answers to these questions is going to help you develop your business's secret-sauce leaving you with everything that you need to write a clear mission statement that will capture the attention of your audience.
Helping our clients discover their brand is a part of our process. Do you want help digging deeper into your brand and setting the foundations? Contact us at hello@thelaunchhive.com